Privacy Notice

Who we are

Leyline Systems Ltd (“Leyline”, “we”, “us”) is the controller of the personal information described in this notice.

Leyline Systems Ltd is registered in England and Wales under company number 16574308. Our registered office is 71–75 Shelton Street, London, England, WC2H 9JQ.

For privacy questions, contact hello@leylinesystems.com.

Information we collect

We may collect limited professional information about people who work for organisations that may be relevant to Leyline, including:

• Name, job title and employer.
• Work email address and other published business contact details.
• LinkedIn profile or other professional profile.
• Publicly available information about professional responsibilities.
• Our assessment of whether Leyline’s services may be relevant.
• Communications, meetings, proposals and relationship history.
• Marketing preferences, objections and opt-outs.

We do not intentionally collect sensitive personal information for business development.

Where we obtain information

We obtain professional information from publicly available sources, including:

• LinkedIn and other professional profiles.
• Company websites and publications.
• Companies House and other public registers.
• Public professional directories, articles and event materials.
• Information supplied by you, your organisation or a mutual contact.

How we use information

We use this information to:

• Identify organisations and business contacts who may have a relevant need.
• Conduct targeted business-to-business outreach.
• Personalise communications based on professional responsibilities and public business information.
• Respond to enquiries and manage conversations, meetings and proposals.
• Establish and manage client, supplier and partner relationships.
• Deliver services and maintain relevant business records.
• Record objections and prevent further marketing where requested.
• Meet legal, regulatory and accounting obligations.

Our lawful basis

We normally rely on our legitimate interests in developing Leyline’s business, identifying suitable clients and partners, communicating with relevant business contacts, and managing professional relationships.

We consider whether each use is necessary, proportionate and reasonably expected. We do not rely on legitimate interests where the person’s rights and interests override ours.

We may also process information where necessary to take steps towards or perform a contract, or to comply with a legal obligation.

Sharing information

We may share information with service providers that support our email, website, hosting, business administration and contact-management systems. These providers may process information only for the services they provide to us.

We do not sell personal information.

Some providers may process information outside the United Kingdom. Where required, we use an applicable adequacy decision or approved contractual safeguards.

How long we keep information

We keep prospect information only while it remains relevant for proportionate business development and review it periodically.

We keep information about active business relationships for the duration of the relationship and afterwards where necessary for legal, accounting or record-keeping purposes.

If you object to direct marketing, we retain the minimum information needed to ensure that we respect your request in the future.

Your rights

Depending on the circumstances, you may ask us to:

• Provide a copy of your personal information.
• Correct inaccurate information.
• Delete or restrict our use of your information.
• Explain or object to how we use your information.

You have an absolute right to object to the use of your personal information for direct marketing. To object, reply to our message or email hello@leylinesystems.com. We will stop using your information for direct marketing.

You may also complain to the UK Information Commissioner’s Office at ico.org.uk.